speo or Friendly Analytics?
Both services use Matomo with Swiss hosting. You can start free with speo Mini; Team covers three websites. Friendly Analytics supports unlimited users and includes heatmaps, session recordings and funnels.
Mini · 500 Hits per month · 1 website
No credit card needed.

Compare speo and Friendly Analytics
This table compares speo Team with Friendly Analytics Essential. Both publish an allowance of 100,000 hits a month; their website limits, user accounts and features differ.
| Item | speo Team | Friendly Analytics Essential |
|---|---|---|
| Monthly payment | CHF 49 a month | CHF 59 a month |
| Published allowance | 100,000 hits a month | 100,000 hits a month |
| Websites | Up to 3 | 1 |
| User accounts | 5 | Unlimited |
| Annual payment | 10 % off | 17 % saving advertised |
| Software | Matomo, open source | Matomo |
| Analytics hosting | Switzerland | Switzerland, according to the Analytics privacy policy |
Friendly Analytics sources
Monthly amounts exclude VAT. Hit allowances are each provider’s published figures. Your website’s usage depends on the tracking requests it actually sends.
- Monthly payment: Friendly Analytics Essential
- Published allowance: Friendly Analytics Essential
- Websites: Friendly Analytics Essential
- User accounts: Friendly Analytics Essential
- Annual payment: Friendly Analytics Essential
- Software: Friendly Analytics Essential
- Analytics hosting: speo Team
- Analytics hosting: Friendly Analytics Essential
Why choose speo
Team lets you manage up to 3 websites under one shared hit allowance. That can suit an organisation with a main website and two other web projects. Up to 5 people can access the reports.
For a smaller setup, Solo costs CHF 29 a month for 25,000 hits, 1 website and 2 users. Studio provides 500,000 hits, 10 websites and 10 users for CHF 99. Mini lets you try speo on 1 website for free. View plans.
You start with your website and email address. After you confirm your email, speo sets up your account automatically. Use speo Connect for WordPress or add the tracking code to another site. Your customer account lets you check usage and manage websites and team access.
When Friendly Analytics is a good fit
Friendly Analytics Essential includes unlimited users and heatmaps, session recordings and funnels. These tools let you examine clicks on your pages and the steps in a visitor journey.
The starting process differs. For Analytics, Friendly describes manual account creation with access details within 24 hours. It offers a 30-day money-back guarantee rather than a free trial. speo Mini is a free plan with a defined allowance.