Compare analytics tools.

Compare analytics tools by the reports you need, where your data is processed and who runs the platform. With speo, you use Matomo on a Swiss platform operated by Rocketsky.

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Mini · 500 Hits per month · 1 website

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Analytics tools: who runs the platform?: Provider runs the platform / Your team or your provider. — When comparing analytics tools, check who handles hosting and operation. With your own Matomo installation, your team or a hired provider takes on those tasks.

Analytics tools and operating models

speo vs Google Analytics

Google Analytics Standard has no licence fee. Link it with Google Ads to create conversions from Analytics key events and share Analytics audiences for your campaigns.

speo vs Friendly Analytics

Both services use Matomo with Swiss hosting. Friendly Analytics includes unlimited users. speo offers a free Mini plan and paid plans for multiple websites.

speo vs Plausible

Plausible offers a compact dashboard on EU infrastructure. Funnels and the Stats API are part of Business.

speo vs Fathom

Fathom includes 50 websites per subscription. Pageviews and custom events across all sites count towards one shared allowance.

speo vs self-hosted Matomo

You choose the server and extensions. Your operations team handles updates, backups and report processing. Rocketsky operates the Matomo platform for speo.

The Matomo self-hosting documentation describes installation on your own server.

Where analytics tools process your data

speo and Friendly offer Swiss analytics hosting. Plausible operates its Cloud in the EU. Fathom documents anonymising visits from the EU and Switzerland in the EU before further processing and storage in the US. Check the data location your organisation requires.

If you want to analyse your website and app together or use Analytics audiences in Google Ads, Google integration matters to your choice.

Analytics tools for your team

Count the websites you manage and the people who need the reports. speo plans set website and user limits; an account’s websites share one Hit allowance.

Plausible and Fathom each count pageviews and custom events towards the selected allowance. speo expresses usage in Hits. One visit can include several pageviews or events, so compare the actions your website’s integration actually records too.

Connect WordPress

Start with your website

Connect your website with Mini to see which pages people visit and where your traffic comes from. The free account includes 500 Hits a month for one website, without a payment card. After you confirm your email address, speo sets up your account automatically. For WordPress, install speo Connect and enter the connection code from your account. For other websites, use the tracking code.

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