Setup
Add the speo tracking opt-out to WordPress
Add the WordPress opt-out with speo Connect. Place the shortcode on your privacy page and check that the browser choice survives a reload.
speo guides
Matomo guides
If you are setting up speo, start with the Matomo guides on connecting your website. Once the first visits appear, the articles help you read the reports and measure your goals. Choose a category to filter the guides, for example Setup when connecting a website or Reports when interpreting your figures. The official documentation explains the software in detail.
AI traffic
AI tracking in Matomo: referrals and chatbot requests
AI tracking recognises visits from AI recommendations. Direct chatbot content requests need a separate server-side integration.
AI traffic
AI traffic in Matomo: sources, landing pages and goals
Analyse AI traffic by source and goal completions. Check which visits AI assistants refer and review direct chatbot requests separately.
Reports
Analyse downloads and outbound link clicks
Analyse downloads and clicks on external links. Find each URL, compare clicks with unique clicks and check what the figures represent.
Reports
Analyse your website’s internal searches
Analyse site search. Find common terms, investigate searches with no results and check the content opened after an internal search.
Setup
Check Matomo tracking when visits are missing
Check Matomo tracking when visits are missing. Review the website status, test a page view, inspect browser requests and check the page report.
Campaigns
Create campaign links and read the results in Matomo
Create campaign links for newsletters, social posts and QR codes. Check their destinations and compare the recorded visits.
Reports
Find slow pages in Matomo
Check page load time. Find slow URLs, understand network, server and browser timings, then investigate the pages that need attention.
Setup
GA4 import into Matomo: plan your migration
A GA4 import transfers historical Google Analytics reports. Prepare it before installing your new tracking code.
Campaigns
Google Ads with Matomo: campaigns and conversions
Identify Google Ads campaigns using tagged ad links. Compare the visits and completed goals associated with each campaign.
Reports
Interpret entry and exit pages
Check entry pages and exit pages. Find where visits start and finish, compare specific URLs and interpret each page’s exit rate.
Setup
Manage team access in speo
Manage team access in speo. Choose the right role, invite people by email and check that access has been fully removed when someone leaves.