Reports
Analyse downloads and outbound link clicks
Analyse downloads and clicks on external links. Find each URL, compare clicks with unique clicks and check what the figures represent.
speo guides
Reports
Read Matomo reports to understand visits, actions and bounces before comparing the figures. The guides also cover dashboards, segments and exports. If the numbers differ from GA4, follow the checks to identify which settings or measurements explain the gap.
Reports
Analyse your website’s internal searches
Analyse site search. Find common terms, investigate searches with no results and check the content opened after an internal search.
Reports
Find slow pages in Matomo
Check page load time. Find slow URLs, understand network, server and browser timings, then investigate the pages that need attention.
Reports
Interpret entry and exit pages
Check entry pages and exit pages. Find where visits start and finish, compare specific URLs and interpret each page’s exit rate.
Reports
Matomo dashboard: choose reports and arrange widgets
Build your Matomo dashboard around the reports you check regularly. Choose widgets and adjust their position and width to suit the data.
Reports
Matomo reports: export CSV, TSV and PDF
Export Matomo reports for Excel or combine several analyses in a PDF. Choose the format that suits how you want to use the data.
Reports
Narrow down Matomo reports with segments
Use Matomo segments to examine groups of visits. Check what each segment includes and return to all visits when your comparison is complete.
Reports
Raw data and reports: how long are they available?
Understand Matomo raw data and calculated reports. Check the history available in speo and which older analyses can still be produced.
Reports
Understand bounce rate and visit duration
Understand bounce rate and visit duration in Matomo. Learn why a visit can show 0 seconds and how to investigate a particular entry page.
Reports
Visits, actions and hits: what does speo count?
Visits, actions and hits measure different things. Understand the Matomo reports and find out which tracking requests use your speo allowance.
Reports
Why Matomo and GA4 show different numbers
Compare Matomo and GA4 for the same website. Check page views, session rules, consent and filters before drawing conclusions from a difference.