How does usage change over time?
Compare visits and page views over a time period of your choice. For example, you can see whether your website gets more visits after a campaign.
What happens on your website?
What would you like to find out?
Which content do people view?
See which pages your visitors view most often and which files they download.
Where do visits come from?
Acquisition reports show which search engines and websites bring visits to your site. If you send newsletters or run ads, use campaign links to attribute their visits.
Which goals are reached?
A configured goal can count successful contact form submissions, for example. Matomo shows the number of goal completions.
Data protection
Analytics data in Switzerland.
Rocketsky processes and stores your analytics data in an ISO/IEC 27001-certified data centre in Switzerland.
Analytics cookies disabled
The integration does not set analytics cookies. speo Connect also respects the browser’s “Do Not Track” setting.
Access for your team
Decide who needs access, then invite them from your customer account.
Online shops and forms
Would you like to analyse sales or successful form submissions? Before setting up tracking, we discuss the integration with you and agree the work and any additional Matomo extensions.
The Matomo goals documentation explains how Matomo reports successful actions and where those visits came from.
Compare website analytics
These comparisons cover each service’s reports and integrations, where data is processed and what it costs. The comparison overview explains what to consider when choosing.
- Google Analytics and speo: Google integrations and data location.
- Friendly Analytics and speo: plans from two Swiss services built on Matomo.
- Plausible and speo: compact analytics and Matomo’s range of reports.
- Fathom and speo: differences in site allowances, counting methods and plans.
- Host Matomo yourself or use speo: the operations and maintenance work you would take on.