speo or Google Analytics?
Want to know which pages people visit and where they come from? speo offers Matomo with Swiss hosting. Google Analytics is particularly useful when you also measure an app and run Google Ads campaigns.
Mini · 500 Hits per month · 1 website
No credit card needed.
Compare speo and Google Analytics
| Topic | speo | Google Analytics 4 (Standard) |
|---|---|---|
| Free start | Mini: 500 hits a month, 1 website, 1 user | Free Standard service |
| Paid plans | Solo CHF 29, Team CHF 49, Studio CHF 99 a month, excluding VAT | No licence fee for the Standard version |
| Software | Matomo, open source | Google Analytics 4 |
| Analytics hosting | Switzerland | Processing may take place where Google or its subprocessors have facilities |
| Measurement | Website visits, pageviews and configured events | Event-based measurement across websites and apps |
| Cookies | Disabled in speo’s standard configuration | First-party cookies; consent mode adjusts collection to consent choices |
| Google Ads | Matomo campaign reports using tagged campaign links | Direct linking for conversions and audiences |
Google Analytics sources
- Free start: Google Analytics 4 (Standard)
- Analytics hosting: speo
- Analytics hosting: Google Analytics 4 (Standard)
- Measurement: Google Analytics 4 (Standard)
- Cookies: Google Analytics 4 (Standard)
- Cookies: Google Analytics 4 (Standard)
- Google Ads: Google Analytics 4 (Standard)
When speo fits your website
speo lets you analyse your website while Rocketsky operates Matomo. You can see which pages people visit and where visits come from. A configured goal can count successful contact form submissions, for example.
For WordPress, you connect your site with speo Connect. Other websites can use the tracking code. Your customer account lets you manage websites and check how much of your allowance you have used.
Mini includes 500 hits a month. Solo provides 25,000 hits for 1 website and 2 users. Team includes 100,000 hits across up to 3 websites and access for 5 users. Studio includes 500,000 hits for 10 websites and 10 users. Annual payment gives you 10 % off the paid plans. Compare plans.
When Google Analytics suits your workflow better
Google Analytics can bring website and app measurement together, which is useful for a team responsible for both. Its Google Ads link lets you create conversions from Analytics key events and share Analytics audiences for your campaigns.
If you build your own analysis in a data warehouse, GA4 offers event exports to BigQuery. BigQuery storage and queries can incur additional charges.
How data location affects the choice
speo hosts your analytics data in Switzerland. Google describes regional collection for the EU, Switzerland and the UK, followed by processing on Analytics servers. Its documentation also states that these visitors’ IP addresses are not logged or stored.
The collection settings matter too. speo disables analytics cookies in its standard configuration. Google’s advanced consent mode can send cookieless signals when consent is denied. That differs from blocking the Google tag entirely before consent.